… the advertising on the back of the bus for a book says ‘From the publisher of The Girl Who Played with Fire‘ … apparently the author is truly dead.
Go, Marketing Department! Apparently people are so dumb and lacking in discernment that this will work. WTF?
I saw that very ad this afternoon and was torn between being amused and baffled. Bafmused. Unless it’s a small press (where editor choices may reflect specific tastes and “from X publisher” actually *means* something) who gives a rats? :/
True – if it *is* a small press with a noted editor, then sure! But alas, t’is not – it’s one of the biggies – who should know better. Cult of the publisher on the horizon?
In their marketing-driven dreams…