The clever and cunning Matt Staggs talks about avoiding rookie mistakes over at Booklife

Critics on rookie mistakes, and how to avoid them when submitting your book for review

Reviewers are of vital importance when it comes to getting the word out about your book. Your novel might be the next great American classic, but if no one reviews it then its next stop could be the remainder bin. Literary critics, both offline and on, already have your prospective audience’s attention, so what can you do to guarantee that they focus it on your book?

http://booklifenow.com/2009/12/critics-on-rookie-mistakes-and-how-to-avoid-them-when-submitting-your-book-for-review/

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