If You Build It, They Won’t Come: A Guide to Author Websites over at Publishing Trends http://www.publishingtrends.com/2008/12/if-you-build-it-they-wont-come-a-guide-to-author-websites/ brings sobering news for the Luddites among us … and it’s useful.
To be on the Web or not to be on the Web—sorry, technophobic authors, that’s no longer the question. Rather, what should be on your website and how can you draw traffic to it? There’s no universal key to success. But with help from a recent groundbreaking report and four web designers who specialize in author sites, we’ve come up with some guidelines.
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