Josh Catone over at Mashable has provided 5 Rules for Better Web Writing:
“Perhaps one of the most overlooked aspects of putting together a website or social media campaign is the copy. Many people assume that the same words that work for print campaigns or materials can just be copied and pasted for the web, but that’s just not true. The web is an entirely different medium, and copy needs to be treated with the same respect that design and user interface elements get…”
Read the rest over here http://mashable.com/2009/09/08/web-writing/